If you're a small-business owner, finding a way to market your products and/or services may be one of the toughest things you’ll have to do in the new year. But it's important to start thinking about your marketing plan for 2023 as early as now. Many businesses wait until the last minute to start planning, and that's a mistake.
Learn why it's important to plan ahead and get a jump start on your marketing for 2023.
New year, new marketing plan
To succeed in today's competitive marketplace, your business must have a well-developed marketing plan. Otherwise, your business will lack focus and direction, and fall behind your competitors. A good marketing strategy should include specific goals as well as strategies for reaching them.
This is why goal setting is an important aspect of your 2023 marketing plan. Without clear goals, it's difficult to know what you're working toward or whether your efforts are successful. Whatever goals you set, make sure they are SMART: specific, measurable, achievable, relevant, and time-bound.
As you start planning, consider these business trends in 2023 — which include an increase in eCommerce transactions, customers' preference for chatbots, 24/7 customer service, and the following tips:
1. Learn from lessons in the years past
It may be necessary to look back on the previous years and review your marketing campaigns to help you determine what went wrong and what can be improved for the upcoming year. You can also learn from your successes and try to replicate them in future campaigns.
By taking a look at your past marketing efforts, you can develop a well-rounded marketing plan that is more likely to succeed.
2. Factor in important dates
When planning your marketing campaigns, take into account important dates and holidays. By scheduling your campaigns, you can make sure that you're always ahead of the game and that you don't miss out on any potential opportunities.
For example, if you're running a sale campaign, you'll want to time it so that it coincides with Black Friday or Cyber Monday. You should also factor in local holidays and events that are relevant to your business. If you have a restaurant business, for example, you could promote specials for Thanksgiving or Mother's Day. Being aware of these important dates lets you create relevant campaigns that are likely to be a hit with consumers.
3. Incorporate content that highlights self-care into your campaign
A marketing strategy that incorporates a message of self-care can be smart if you're trying to reach an audience who went through a stressful time, like the holiday season. For example, you could come up with a campaign that addresses your targets as "deserving of a little TLC" or that it's time to "focus on yourself" or "treat yourself." Such messaging can speak to customers that feel they deserve a respite from the hustle and bustle of everyday life.
4. Keep tech in mind
Creating a successful marketing plan requires more than just fantastic ideas — you also need the resources to make them happen. This includes a team of skilled marketers, as well as the latest technology and tools to help you reach your target audience.
If you're not sure where to start, consult with an experienced marketing and IT team. They'll be able to help you develop a plan that utilizes all the necessary resources, and will also help execute this plan for you.
5. Evaluate your budget
Lastly, you need to make sure that your goals and budget are aligned and that you focus your efforts on campaigns that will be most successful. It is important to invest your money in areas that will give you the best return, rather than to spend money on advertising tactics that aren't working. By keeping your budget in mind, you can create a marketing plan that is both effective and affordable.
Healthy IT is the technology partner your New York business needs as it rings in the new year. Contact our team today!