Blog

How Even Small Organizations Operate

A little over a year ago, the FTC made several amendments to the existing Safeguards Rule requiring even very small organizations to ensure the protection of client/patient data. These changes, set to go into effect back in December of 2022, are now going to be enforced starting June 9, 2023 – and it’s very likely that your office, regardless of how small or how your tech is being handled, WILL be required to implement certain new security protocols.

In recent years, many healthcare organizations initiated a digital transformation journey. This entails taking all aspects of their operations and making them more efficient through the use of technology.

And now there's no turning back, as people spend more and more time online to accomplish a variety of tasks, including looking up medical information and/or searching for medical providers.

If your small business has managed to patch every possible vulnerability and implement all the latest IT security solutions thus far in 2022, congratulations, that is a difficult undertaking! But as the new year rolls in, there will be new threats to watch out for.

What do these three real e-mails have in common?

Kohl’s Winner – “Notifications – Re: 2nd attempt for Paul” 

WalmartStores – “Re: CONFIRMED: Paul you are selected” 

Lowe’s Winner – “Congratulations Paul! You Are The Lucky Online Winner Of A Brand-New Sweepstakes Dewalt Power Station Entry”

No, “Paul” isn’t the luckiest person in the world but, as you might have guessed, the target of cybercriminals.

If you're a small-business owner, finding a way to market your products and/or services may be one of the toughest things you’ll have to do in the new year. But it's important to start thinking about your marketing plan for 2023 as early as now. Many businesses wait until the last minute to start planning, and that's a mistake.

Chances are you and your employees are taking some well-deserved time off in the next few weeks. As a founding or managing partner, you may find it tough to get away because your thoughts turn back to the firm.

To help eliminate added stress so you can enjoy time with your family and friends, or sitting on a beach somewhere, here are three quick things to do before you go.

Chances are you and your staff are taking some well-deserved time off in the next few weeks. As a practice owner or office manager, you may find it tough to get away because your thoughts turn back to the practice.

To help eliminate added stress so you can enjoy time with your family and friends, or sitting on a beach somewhere, here are three quick things to do before you go.

Desktops, laptops, servers, computer mice, and other IT hardware and components don’t last forever. At some point, even the best-cared-for computers will start to show their age. While replacing poor-performing equipment may seem like the simplest solution, it's not always the best option.

Have you ever had a conversation about a topic, and then later that day you start seeing news, ads, or updates about that subject, and said to yourself, "This can't be a coincidence"?

Well, you're probably right.

According to Norton, who you may remember as an antivirus software company and who now also owns LifeLock, the answer to the question "are your devices listening to you?" is yes, because that's their job.

The holiday season is still a few weeks away, but it's never too early to start thinking about your holiday marketing strategy. Your competitors are likely doing the same thing: coming up with creative plans to capture holiday dollars.

This is why your holiday marketing strategy needs to stand out and beat the competition during the busy season.