The email shows up on a Tuesday morning.
It looks like it’s from the CEO. The name matches. The tone is right. Even the signature looks familiar.
“Hey — can you help me with something quickly? I’m in back-to-back meetings.
If you’ve ever told yourself, “I’ll back up my files tomorrow,” you’re not alone. Many others see backing up data as one of those tasks that can always wait — until suddenly it can’t.
That’s exactly why World Backup Day, observed every March 31, exists: to remind individuals and businesses that protecting digital files can’t be postponed.